“Al is both strategic and a great judge of creative,
a rare combination for sure.”
AnD, That MEANS SUCCESS IN Marketing, Today
And that’s what Bill Winchester, President/Chief Creative Officer at Lindsay, Stone & Briggs said about Al.
And, here’s more about Al’s experience and expertise.
Al Chaney
With more than 30 years of problem-solving, marketing and branding experience at four world-class organizations, Al has been an effective marketing leader at General Mills, The Pillsbury Company, American Red Cross, Marshfield Clinic and Chaney Marketing. At Marshfield Clinic, he adeptly re-positioned the brand to become the most recognized healthcare organization in Wisconsin. While there, Al oversaw the completion of 40 market research projects which led to market-winning strategies, growth-igniting tactics and award-winning advertising.
In his career, Al has managed several renowned national brands and introduced several new products to market. Additionally, he was the first manager of ethnic marketing at General Mills and he authored the seminal market research study that resulted in Target Corporation’s rollout of grocery products to all of its stores.
Al earned his Master of Business Administration (MBA) from Columbia University, New York, NY and his Bachelor of Arts (BA) from the University of Connecticut, Storrs, CT.
Al is a dedicated and proud father of three daughters: Alison, Simone and Marielle. Throughout his entire adult life, he has been an active member of his community— enthusiastically serving on local boards and committees as well as coaching youth athletics.
“Al has brilliantly used research to help make guided decisions, built consensus among key stakeholders, and truly lived the vision of the brand. Al is never afraid to ask the tough questions, and always does it for the betterment of the brand and strategy.”